Do you want your website's position in the Google search engine to be very high? We assume that every website owner wants it to be visible.

Can I position my website myself?

Of course. Website positioning is not a complicated process, but to do it correctly you need to remember a few rules.

Do SEO activities affect your position in search results?

Yes. Most SEO activities affect your position, but not all of them. Some elements structured data, affect the way search results are displayed but not the position in the search engine. More information about structured data can be found in my blog.

How to start positioning your website?

The basic thing is to check what our website really is. If it is a manually prepared website in html/php, without its own CMS (Content Management System), i.e. a content management system such as Joomla, Wordpress or Drupal, managing its content and structure will not be an easy task. Remember to ask what system the website was prepared in and whether its content can be easily managed so that there are no unpleasant surprises later during positioning.

How to prepare the website structure for positioning?

The key, of course, are internal links that will point to subpages with specific keywords in the link. Here you need to seriously consider what phrases will be attractive to the potential recipients of your website. Thanks to this, we do not have to choose the name of the website to contain specific keywords, such as pozycjonowaniestron.pl, we can do it this way: smesos.pl/pozycjonowanieston. Of course, if we have many names and a budget for domains at our disposal, we can prepare a landing page for every possible keyword, which will be the most effective but also the most expensive action.

What are meta descriptions and how to use them?

Once we have built internal links, we should give each subpage a title and description to prevent automatic selection of content displayed in the search engine. If we do not specify a title and description, Google will suggest the most relevant content based on an algorithm that is very good but not perfect. The example shows the description that was given.

What should the title and description we create contain?

The title and the content of the description should contain keywords that will be adequate to the phrase searched by the search engine user. The description should include content calling for action CTA, i.e. Call to Action - enter, visit, see, use, call. This type of content is always better received not only by the search engine but also by users.

Why is the content on our site important?

Currently, the Google search engine recognizes sentences and verifies the stylistic correctness of the content. If the text is written stylistically correctly, contains many keywords relevant to the query in the browser, and is unique, we can assume that robots will accept the content into the index and catalog it correctly in the search engine.

Is this enough to improve the website's position in Google?

No, that's not enough. Once we have the domain, page structure, descriptions, headers and content, it's time to connect analytics to our website. The website must be indexed by indexing robots, and we should be aware of how many times our website was displayed in the free results and which of our keywords generate visits to the website. To connect full analytics, we use two tools: GSC - Google Search Console i.e. Google search console and GA in English. Google Analytics - Google Analytics.

What activities should be carried out on an optimized website to further improve its position in search results?

Once all the SEO operations on the site have been done, you need to deal with external linking to the site. The process should start automatically as the website's popularity increases, but in practice it needs a kick to start. Here you should think about forums, blogs, websites and sponsored articles that we provide with links to our website. You can find more about linking Here.

Which content takes priority over others?

Currently, Accelerated Mobile Pages (AMP) take priority over other search results because smartphone users generate the most queries to the search network.