FAQ

You found us in a web browser or on Google maps by entering phrases related to positioning, conducting advertising campaigns, creating websites, or you came from the Facebook social network.

We do not deal with website positioning. We precisely show the index what the website we are managing is, its content and structure, thanks to which we achieve high results in search engines of web browsers. Additionally, we conduct marketing activities for our clients, thanks to which we obtain traffic from various places on the Internet.

We will answer these questions and many others in the text. If you are a professional, also check out the blog where we describe specific issues in detail.

Here we go!!!

Google Ads is one of the Google branches that currently, according to Forbes ranking is one of the ten best brands in the world. They built their empire on a search algorithm that was second to none. Soon after the introduction of the free search engine, the profitable activity of this good giant began, namely the PPC advertising model (pay per click) was launched, which allowed advertisers to use the search engine for advertising activities. Over the years, the system has developed, new advertising channels (YouTube) and Google partner websites have been added to it, until now, where Google Ads is a very powerful advertising tool used by many entrepreneurs and organizations.

SEM to z ang. "Search Engine Modification" czyli płatne wpływanie na silnik wyszukiwania w taki sposób aby osiągnąć określony cel reklamowy.

Podstawowym celem prowadzenia działań marketingowych jest zawsze pozyskanie Klientów oraz ich utrzymanie. Each client has a life cycle in which they use our services. Our task is to sell him as many of our products or services at an adequate price during this cycle. Google Ads ads enable you to meet these goals. Aby pozyskać nowych Klientów jesteśmy zobowiązani budować świadomość marki wśród potencjalnych odbiorców, aby utrzymać stałych Klientów, powinniśmy stosować śmiałe akcje promocyjne.

The Google search network is nothing more than a list of websites indexed by Google robots containing the content we are looking for and the advertising space of search network partners. Dostęp do sieci wyszukiwania otrzymujemy poprzez wyszukiwarkę Google. Wpisujemy wybraną frazę w okno wyszukiwania, a silnik wyszukiwania serwuje nam listę stron internetowych zawierających określoną frazę. Nad bezpłatnymi wynikami wyszukiwania mogą znaleźć się reklamy Google Ads, kierowane na sieć wyszukiwania.

On the search network, we may display text ads and their extensions that appear above and below search results on every search page. Podstawowymi typami reklam tekstowych są:

• Dynamic search ads
• Standard text ads
• Call-only ads

The Google Advertising Network consists primarily of Google partner websites where ads can be displayed and YouTube, where we can also advertise our activities.

• Display ads
• HTML5 image ads
• Static image ads
• Standardowe reklamy tekstowe
• Filmy Video w kampaniach InStream Video dostępnych tylko w YouTube

vCPM campaigns

An important element of running an image campaign is building brand awareness. Google Ads umożliwia przeprowadzenie takiej kampanii w sieci wyszukiwania, w modelu vPCM z ang. "cost-per-thousand viewable impressions", gdzie użytkownik płaci za każde 1000 emisji swoich reklam.

PPV/CPV campaigns

This model is reserved for Video InStream campaigns on YouTube, where we pay for displaying ads regardless of whether someone integrates with the ad (clicks on it, the banner or the CTA button).

PPC campaigns

PPC campaigns are advertising campaigns in which we pay for clicking on an ad or other interaction with the ad, ending with clicking or pressing the appropriate button related to the ad, which may also be a telephone number.

Advertising prices vary greatly depending on the type of campaign, the method of setting click rates, keywords used in advertising activities and the place where the ads will be displayed.

An advertising campaign in Google Ads with an advertising budget of PLN 100 worth PLN 400 can be started by anyone, even without advertising skills, but the success of such a campaign may be negligible. If the payment model is incorrectly configured and the website is not optimized according to Google standards, the prices per click will be very high and the return on investment will be negligible or non-existent.

It is best to entrust the management of Google Ads campaigns to a specialist who has a track record of successes that he can prove by presenting statistical data. A specialist can prove his or her effectiveness in another way, unless the statistical data clearly show that the investment in advertising activities has brought benefits. All you need to do is ask him a few questions based on the information we provide in SEMSOS. If he knows how to use tools, is able to create advertising models based on current data from your business and presents them in a clear and clear way, he can be entrusted with carrying out activities.

Depending on the type and purpose of the advertising campaign, we can determine whether the activities carried out have a positive value for our initiative. Acquired customers can periodically make purchases, use our services or visit our websites - that is, generate events that have material value for us. Return on investment is quantifiable, but it is best examined over time, which is why it is worth testing advertising activities for at least 3 months. Thanks to the tools and reporting systems in Google Ads and Analitics, you can clearly determine the profit generated by your advertising investment. It is also worth having a CRM system called "Customer Relationship Management" which will allow you to analyze the course of communication with customers.

By having a website, you gain the opportunity to conduct numerous marketing activities. Depending on the complexity of your website, you can create events on your website that will lead to a goal, which in marketing jargon is called a conversion. An event may be clicking a button, link or photo, making a phone call while visiting a website, registering on the website, completing the purchasing process in an online store or even adding goods to the cart. The goal may also be to visit the website itself.

While in Google Ads the aim of the advertising is to make a visit to the website or make a phone call from "call only" ads, you can base the method of automatic bid adjustment on the number of conversions. Each conversion can be given a financial value that will be used to measure the effectiveness of our activities.

The acronym SEO means literally "search engine optimization", i.e. in Polish - search engine optimization, i.e. showing indexing robots where the content on our website is located, what it describes, how it should be interpreted and what it refers to. Website positioning generates the desired organic traffic, thanks to which people and others visit our website in a natural way, without the need to conduct an advertising campaign. The higher the position in the search results, the better the visibility of our website on the Internet.

The search engine is a gigantic database. A set of connections (links), algorithms and markings of website content features, based on which the Internet search engine is able to find the right content adequate to the query entered in the search field. While we cannot influence the algorithm itself directly, we can influence features, markings and links by using a number of procedures, starting from setting appropriate page headers, stuffing the content with keywords, ending with meta descriptions and implementing structured data.

Indexing robots are the so-called crawlers that travel through the depths of the web, downloading data from websites and providing the search engine with information about them. This process is called page content indexing. Indexed content goes to the main index at a position specified by the algorithm. In other words, the crawler collects information on the basis of which the page's position in search results is determined for given words or keyword phrases. Crawlers can be controlled, you can tell them what to crawl and what not to crawl. Google currently has the largest index, and their crawlers are Google Bot, which collects information about the website, and Google Add Bot, which collects information regarding the compliance of the website content with the ads created in Google Ads, which are directed to these websites.

Organic traffic is the flow of users of our website without the use of advertising, based on well-described and properly indexed content on our website, with the presence of internal and external links. Organic traffic can come from a variety of sources, not just Google or Bing search results.

Organic traffic can be triggered by, among others: through website positioning and social media. To generate traffic through social media, we will need knowledge about the behavior of potential visitors, and to position the website, the way crawlers index the website. Another way to gain organic traffic is to post on websites, portals and blogs, thanks to which we leave a trail that a potential user of our website can follow to reach it.

Before I write in more detail about content creation and external publications, let's start with a few definitions that will help you understand the essence of the activities that constitute positioning.

Link in English means connection. Links in HTML are given the form "href", which means a reference to another hypertext, "hyper reference". More in Polish - links, so-called strings are addresses of places that you can refer to and go directly to the location of that address. Just click on the link and if we have super fast internet and the target page has static, quickly loading content, we are already there and we can enjoy the unique content or curse the wrong choice under our breath.

• internal, inside our website, directing you to places within it
• external, located in various other places on the network

Sponsored articles are paid articles posted on selected websites where free posting is not possible. Trendsetters, influencers, bloggers and owners of thematic websites with a large flow of users enable publication on their websites, often with very high rankings. To learn more about page ranking, click Here.

A properly linked page, with a correct and functional sitemap, allows indexing robots to correctly identify the content and present the most relevant content in search results. Additionally, internal links make it easier for our website users to find the right information.

This means that the content was interesting and gave you some insight into what we will be doing in terms of marketing support for your business. It's time to get in touch. We cordially invite you!